🧴 What is a Cleanser?

🧴 What is a Cleanser?

A cleanser is the foundation of every skincare routine. It removes dirt, oil, makeup, and impurities that build up throughout the day. Without proper cleansing, even the most advanced serums or moisturizers cannot work effectively.

✨ Key Benefits of Using a Cleanser

• Deep Purification: Clears away excess oil and debris, keeping pores unclogged.
• Healthy Skin Barrier: Maintains the skin’s natural moisture while removing impurities.
• Boosts Product Efficacy: Prepares the skin to absorb serums, essences, and creams better.

🔍 How to Choose the Right Cleanser

Choosing the right cleanser depends on your skin type:

• Dry Skin: Cream or milk cleansers with hydrating ingredients like hyaluronic acid.
• Oily/Acne-Prone Skin: Gel or foaming cleansers with salicylic acid or tea tree.
• Sensitive Skin: Gentle, fragrance-free cleansers with soothing agents like centella asiatica.

🌿 Popular Ingredients in Cleansers

Look for cleansers with ingredients that care for your skin while cleansing:

• Hyaluronic Acid: Hydration boost for dry skin.
• Green Tea: Rich in antioxidants to calm irritation.
• Niacinamide: Supports skin tone and barrier repair.

🪞 How to Use a Cleanser Effectively

1. Start with lukewarm water to dampen your face.
2. Apply a small amount of cleanser and gently massage in circular motions for 30–60 seconds.
3. Rinse thoroughly and pat dry with a clean towel.
4. Follow with toner, serum, and moisturizer for a complete routine.

💡 Final Thoughts

At AUREVIA, we believe clean beauty starts with the simplest step: cleansing. By choosing the right cleanser, you are laying the foundation for healthy, radiant, and glowing skin every day. 🌸